Please read pinned responses before asking your question below.
What is Acxiom's consumer marketing data used for?
Acxiom's data is utilized for channel management, customer relationship management, cross-sell and up-sell strategies, customer insight-driven decisions and predictive modelling, and improving marketing strategy success.
What countries does Acxiom's data cover?
The data covers 2 countries, specifically Germany and the United Kingdom, with Acxiom being headquartered in the United States.
How can businesses access Acxiom's consumer marketing data?
Businesses can purchase consumer behavior data from Acxiom and receive it via S3 Bucket and SFTP.
What is the data quality of Acxiom's consumer marketing data?
To assess the data quality of Acxiom, one can refer to Datarade's data marketplace where Acxiom is included in top lists for data providers.
Are there similar products to Acxiom's consumer marketing data?
There are 3 related products listed as alternatives to Acxiom's data, which provide similar consumer behavior data offerings.