Please read pinned responses before asking your question below.
What is B2C Brand Data from ConsumerWatch Network?
It includes individual consumer attributes like age and gender, along with 1,700+ IAB category codes specific to brand and product engagements sourced from online activities and transactions.
What are the key use cases for this dataset?
The dataset is recommended for Data Onboarding, Behavioral Targeting, Audience Activation, Customer Data Insights, and Intent Based Marketing.
How much does the B2C Brand Data cost?
Prices start at $5,000 for a one-off purchase, with monthly licenses at $4,750, yearly licenses at $9,500, and usage-based pricing at $4,750 monthly.
What can the data quality assurance of this dataset?
Reported quality assurance includes a 95% HEM accuracy rate for engagement flags.