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Consumer Marketing Data - Australian Personalised Data

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Frequently Asked Questions

Please read pinned responses before asking your question below.

What is the data quality of the Australian personalized consumer marketing data?
The dataset boasts a 90% match rate, ensuring high accuracy in the provided information.
What are the key use cases for this dataset?
The data is recommended for Demographic Segmentation, Direct Marketing, Telemarketing, Email Marketing, and B2C Data Enrichment purposes.
How far back does the data span in this dataset?
The dataset contains 5 years of historical coverage that can be accessed on a daily or monthly basis.