Please read pinned responses before asking your question below.
What is the coverage of Datastream's Automotive Ownership Data?
The dataset covers 1 country, the USA, and is updated monthly with over 155 million car owner records.
What does the data quality assurance include?
Datastream Group reports a 60% match rate to Mobile Devices for accurate targeting and validation.
How far back does the historical data go?
The dataset provides 24 months of historical coverage, available on a monthly and on-demand basis.
What are the primary use cases for this dataset?
Datastream Group recommends using the data for Audience Targeting, Contact Validation, Identity-Based Targeting, Behavioral Targeting, and Consumer Intelligence.