Datastream Group recommends using the data for Audience Targeting, Identity Resolution, Audience Creation, and Consumer Data Enrichment. Global businesses and organizations buy Identity Graph Data from Datastream Group to fuel their analytics and enrichment.

Third-party audience data can include any information from basic details to detailed information about a consumer’s behavior. Typically, a third-party audience dataset will include information that provides a specific profile segment about each user.

The best third party datasets will provide accurate information on consumers’ interests and habits. Before buying any third-party data, make sure to check the data provider’s reviews and ask for a data sample to ensure it fits your business’ needs.