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What is Personicx and how does it work?
Personicx is a consumer segmentation system that groups individuals based on similar characteristics and behaviors. It provides insights into life-stage, affluence, and behaviors for effective marketing.
What are the key use cases of Personicx?
Personicx is used to optimize customer engagement and loyalty, identify target markets, inform marketing strategies, and quantify market potential.
What pricing options are available for Personicx?
One-off purchases, monthly licenses, and yearly licenses are available. Contact Acxiom for detailed pricing information.